Privacy Policy

Personal Information We Collect
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When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information".

We collect Device Information using the following technologies:

"Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit https://www.allaboutcookies.org.

"Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

"Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the Site.

Storing Your Personal Information & Retention Period

Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information might be transferred outside of Europe, including to Canada and the United States. You have the following rights in accordance with the Data Protection Act 1998, General Data Protection Regulation (GDPR) and Data Protection Bill:
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The right to be informed. In this Privacy Policy statement, we supply you with detailed information related to your personal data storage, maintenance, and processing.
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The right to access information held about you.
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The right to rectify your personal data if it is inaccurate, incomplete or out-of-date.

The right to erasure (deletion or removal) of your personal data.

The right to restrict (block) processing. When processing is restricted, we will store your personal data, but not further process it.
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The right to data portability which allows individuals to obtain and reuse their personal data for their own purposes across different services. It allows them to move, copy or transfer personal data easily from one IT environment to another in a safe and secure way, without hindrance to usability. Rights related to automated decision making including profiling. We are not making any decisions which might produce a legal effect on you based on automated processing. The right to withdraw your consent (object) to direct marketing. You can exercise your rights by contacting us at design@serebro.uk.

The right to lodge a complaint with a supervisory authority. You have the right to lodge a complaint with a supervisory authority (Information Commissioner's Office in the United Kingdom) if you have concerns about our information rights practices.

Data Retention

When you subscribe or place an order through the Site, we will maintain your information for our records unless and until you ask us to delete such information.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Contact us for more information about our privacy practices. If you have questions or would like to make a complaint, please contact us by email at design@serebro.uk.
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